Sex and live-in. No big deal!

A wise girl kisses but doesn’t love, listens but doesn’t believe, and leaves before she is left.
 
Gone are the days when love and marriage were sacred – ‘you live once, you die once and you love once’.
Well, today you’ll not  find this even in cliched Mills & Boons or Karan Johar movies. ‘Move on’, ‘what next’ is the mantra not only for the young but for all. Senior citizens are too not shying away from this philosophy. In fact they are opting for live-in relationships.

This is 21st century and nothing is durable and long lasting not even Durex . Everything comes with an expiry date. Albeit in some cases couples do carry on beyond their expiry date but not because of love but because of peripheral benefits that they get out of their relationship. They are absolutely cool with the idea of DOUBLE INCOME AND NO SEX (read http://www.timescrest.com/society/double-income-no-sex-6761). After all sex has always been overrated in our society. And when every second married man/women has a fling then who wants to stay in a marriage because of Sex. Sex is not a taboo anymore. It has become commodity. The same is reflected in every day life including our movies – Rockstar, Sahib Biwi Aur Gangster and the list goes on.

But marriage or romance is not dead. More and more couples are relying on practical aspects more than getting carried away by emotions. Today no one plans to run away from their parents to get married. They are not rushing into commitment.

Before couples decide on taking the plunge they are pulling all strings to make sure they decide rationally and not emotionally. Here live-in comes handy.  As Rachna Kothari explains: “A live-in relationship is like a trial marriage. It gives the couple a good graph on their compatibility. It’s like a dream relationship, with no strings attached. If you need to end the live-in, you just walk out. Whereas if you need to end your marriage, the divorce procedure is long and hassling.” Probably that’s why people who first have live-in relationship end up having better married life than their counterparts who straight away enter into matrimony after going around for several years.

Marketers have always believed in test marketing before going full hog on marketing. It’s time we learn from them.

LIVE-IN RELATIONS  are not bad for our society. On the contrary they’ll help in stabilizing the institution of marraiage.

Long live the live-in relationships!!!!!!!